The population of African lions is estimated to have declined by as much as 50% over the last 25 years. There are now fewer wild lions left in the world than rhinos.
I’m pleased to see that the Tusk initiative is gathering attention online and in the press. The Tusk Lion Trail is a high-profile international art installation of over 45 life sized lion sculptures in support of African conservation which landed on the streets of iconic locations worldwide two days ago. They are raising vital funds to support community conservation and livelihoods impacted by Covid-19 across Africa. A global celebration of African lions and the people that live alongside them, through exceptional art.
You can find lots of them around London at the moment, so keep your eyes peeled or take time to track them all – a good holiday adventure to do with the kids:-
The initiative is being supported by internationally acclaimed artists and designers including Ian Davenport, Gavin Turk and David Mach, Rolling Stones guitarist Ronnie Wood, wildlife photographer David Yarrow, All Blacks rugby legend Richie McCaw, American fashion designer Donna Karan, and actors Deborra-Lee Furness and Noel Fielding.
As well as protecting some of the lions’ greatest strongholds and mitigating human-lion conflict, Tusk invests in initiatives working with local communities to catalyse innovation, utilise technology, change attitudes, and provide economic stability and empowerment.
More information about the event can be found here: www.tuskliontrail.com
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